Rector of the Azerbaijan Tourism Institute (ATU) Jafar Jafarov will participate in the 7th World Congress on Snow and Mountain Tourism to be held in La Massana, Andorra on April 11-12.
The congress will be co-organized by the World Tourism Organization (UNWTO) and the Government of Andorra in collaboration with the parish of La Massana.
Since the first edition, the main objective of the Congress has been to provide a clear understanding of the challenges and opportunities of the snow and mountain destinations and to acquire an overview of successful business models, innovation, the impact of climate change and tourism marketing during.
Leading international experts will discuss the new strategies to be adopted for mountain tourism, with a special focus on the use of ICT, the diversification of tourism activities and/or services, the development of new products for the summer season and the emerging mountain tourism destinations.
AzerTAc