Coca-Cola's new ad shows us that footage taken by security cameras isn't always grim and asks us to "look at the world a little differently."
While some may consider Coca-Cola’s latest viral video ad campaign to be as sickly sweet as the bubbly brown beverage it’s known for, others will finish watching it with a smile as large as the company’s recent quarterly profit figures.
The 90-second ad, made by production company Landia for Coca-Cola Latin America, features clips from security cameras located around the world. Now, your first thought might well be, ‘Why on earth do they want to make an ad featuring traffic accidents, robberies and people throwing cats into trash cans?’ But it’s not about that at all.
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