A Toronto bookstore has created the latest viral craze after posting a video on the Internet that celebrates the "Joy of Books" in a stop-motion short film clip that features books playfully coming alive and frolicking inside the store after hours.
The video, which was created by Type Books, rivals Disney Pixar animators with its creative approach to inviting viewers to visit their local bookstores to enjoy the magic that can be found within the book-lined walls.
The "Joy of Books" video was posted on YouTube and is delighting viewers who have called the work "brilliantly conceived and amazing." The video uploader said, "After organizing our bookshelf almost a year ago my wife and I decided to take it to the next level. We spent many sleepless nights moving, stacking, and animating books at Type bookstore in Toronto."